Ron Abta
Charter Member
TRI-Coldwell Banker
1699 Van Ness Ave.
San Francisco, CA 94109
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Ron has consistently been in the top 1% of agents in San Francisco year in and year out. From 2007 - 2009 alone, he has closed over $90MM in transactions, representing 78 completed deals for both buyers and sellers. He brings exceptional sales, marketing, and negotiation skills to each transaction and always puts his clients first.
Ron comes from a real estate family, his mother working as a developer and his father working as a mortgage broker. Whether it be banging nails on construction sites during the summers in high school, or helping his mother manage her investment properties, Ron has been involved in real estate almost his entire life.
For a few years in the 1990’s, Ron held hi-tech positions in Silicon Valley and understands the value technology brings in facilitating the marketing and sales process in real estate. He served as a Product Manager at an internet mortgage broker website (later acquire by CitiGroup) and knows how to implement the tools of technology to achieve sales and marketing objectives. In his product marketing roles, Ron learned the value of marketing in successfully selling any product or service. It was at his Director of Sales position that he learned how to sell, a skill that has served him well in San Francisco real estate since 2003.
Ron is a true Bay Area native, born in Mountain View, CA and raised in Menlo Park, CA. In 1994, he moved to San Francisco where he currently resides with his wife and kids. Having been raised in a household of a mortgage broker and a real estate developer, he has gained an intimate understanding of property values and changing market conditions.
Ron received an Economics degree from Berkeley with a minor in Business Administration in 1993. He later completed his MBA at Stanford University in 1999.